Welcome to our JULY newsletter! π
REMINDER - We have a NEW address -
5317B Lakeside Avenue, Richmond, VA 23228
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July is a time to celebrate family, community, and the freedoms we enjoy every day. And you, our treasured customers of course! As your locally and family owned optical shop, we're grateful for the opportunity to help our neighbors see life more clearlyβwhether you're heading to backyard barbecues, vacation, watching fireworks, traveling, or simply soaking up the sunshine. Thank you for trusting us with your family's eyewear. We wish you a safe, happy, and fun-filled July!
If we can help you in any way at all, give us a call at (804)261-0222! We are always ready to help! π₯°
Cliff, Sheila, and Catherine
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DO YOU FOLLOW OUR SOCIAL MEDIA PAGES? This is where you find up to date weather schedule changes, holiday closings, shop updates, plus a little entertainment and positivity! Please follow us on Facebook or Instagram by the links below! βοΈ
We sincerely appreciate your support and every like, share, and follow! π₯°π₯°π₯°
Would you like something fun and useful? Here is our monthly FREEBIE for you!
This month's freebie is PRINTABLE bookmarks! A fun and cute reminder to wear your glasses and avoid eye strain. Just open the below link, print this page out, cut them out, and put it a book! You can print on regular copy paper, but card stock works best for these book marks.
βWear your glasses bookmark.jpgβββββββ
β SHOP UPDATES β
THE HUMAN EYE CAN DISTINGUISH UP TO 10 MILLION COLORS!
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According to the American Academy of Ophthalmology, scientists estimate that 10 million colors are distinguishable by humans. Retinas contain rods and cones, and these cones influence color perception. Color blindness can occur when one or more of the cones do not function correctly. Human eyes are amazing!
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eyeglass adjustment facts
When should you come? Approximately every 3 months!
How much does it cost?
Adjustments are free when you purchase your glasses from Brooks Optical.
How do I get one?
Please call for an appointment when you are ready for your adjustment!
804-261-0222
Why do I need an appointment?
So that we can provide the best possible service with a dedicated time just for you.
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PRODUCT SPOTLIGHT
We have so many new brooches and pins in stock featuring eyeglasses! These are a super cute addition to any outfit! These will have you feeling glamorous! π Get these while they last.
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FRAME SPOTLIGHT
This month's frame spotlight is WILEY X clearance! πΆοΈ
We have a small amount of Wiley X inventory deeply discounted for select frames while they last! We are making room for some new fall inventory. Wiley X are the best frames for any outdoor activity.
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JULY EDUCATIONAL ARTICLE
Summertime Eye Safety Tips
Dealing with an eye problem probably isn't on your to-do list this summer. Unfortunately, eye injuries don't stop just because the weather is warm. Following these summer eye tips can help you avoid common summer eye issues.
Wear Your Sunglasses
Sunglasses reduce glare and protect your eyes from windborne dust and dirt. Wearing sunglasses also helps you avoid photokeratitis, a painful type of sunburn that affects the eye.
Long-term exposure to ultraviolet A (UVA) and ultraviolet B (UVB) light from the sun increases your risk for developing cataracts and age-related macular degeneration (AMD).
Cataracts cloud your eye's clear lens, making your vision look hazy. Age-related macular degeneration affects vision in the center part of your eye and can cause blurry or distorted central vision or loss of central vision.
Wearing sunglasses improves eye comfort, protects your eyes from the harmful effects of ultraviolet light, and may reduce your risk for cataracts and AMD. Make sure the sunglasses you choose:
- Block 100% of UVA and UVB Light. Check the tag to make sure the glasses offer complete sun protection.
- Screen Visible Light. The American Optometric Association (AOA) recommends sunglasses that screen 75% to 95% of visible light.
- Offer Good Vision. Darker isn't necessarily better when it comes to sunglasses lenses. Lenses should be dark enough to shade your eyes without interfering with your vision or making it difficult to correctly identify colors. The AOA notes that gray lenses offer good color recognition.
- Choose Large Frames. Look for sunglasses frames that completely cover your eyes and the skin around your eyes. Consider buying wraparound sunglasses for maximum protection from the sun's rays. Unlike traditional sunglasses, wraparound frames fully cover the tops, sides, and bottoms of your eyes.
Put On a Hat
Wearing a hat with your sunglasses offers increased protection for your eyes. Choose wide-brimmed hats that completely shade the eyes.
Use Safety Glasses and Goggles
Do you spend your weekends trimming hedges, mowing your lawn, or catching up on DIY projects around the house? Without appropriate eye protection, you might experience a serious eye injury.
A sliver of wood, a slender branch, or a blast of airborne sawdust could damage your eye, causing pain and temporary or permanent vision loss. Safety glasses and goggles protect your eyes from airborne debris and stop harsh chemicals in household products from reaching your eyes. Wiley X frames are perfect for this activity.
Swim goggles are a good choice if pool or beach time is part of your summer plans. The goggles fit tightly over your eyes, protecting them from the harsh effects of chlorine or salt water.
Consider Prescription Eye Protection Options
Can't find a comfortable pair of sunglasses that fit over your glasses? Brooks Optical offers stylish prescription sunglasses that provide clear, sharp vision. Prescription options are are also available for safety goggles.
Drink Up
Summer winds and hot weather may cause more rapid evaporation of tears. Although your eyes constantly produce tears, maximum tear production relies on good hydration levels. If tear production drops due to dehydration, you may develop dry, painful, and red eyes. Drinking fluids throughout the day prevents dehydration, ensuring your body has the water it needs to produce tears.
Don't Swim in Your Contact Lenses
Bacteria, amoebas, viruses, and parasites can grow in any body of water, including lakes, pools, streams, rivers, and the ocean. When you wear contact lenses in the water, microorganisms may become trapped underneath your lenses and cause an infection. Removing your lenses before swimming is a simple way to avoid an eye infection.
The Centers for Disease Control and Prevention suggests removing contact lenses as soon as possible if they come in contact with water. Throw out water-contaminated daily-wear contact lenses and thoroughly disinfect other types of lenses before wearing them again.
Whether you have a concern about your eyes or are interested in prescription sunglasses or safety glasses, we're here to help you care for your eyes. Contact Brooks Optical at (804)261-0222.
Sources:
American Academy of Ophthalmology: Eye Health Observances
βhttps://www.aao.org/newsroom/observancesβ
American Optometric Association: Ultraviolet (UV) Protection
βhttps://www.aoa.org/healthy-eyes/caring-for-your-eyes/uv-protectionβ
Centers for Disease Control and Prevention: Healthy Habits: Keeping Water Away from Contact Lenses, 5/27/2025
βhttps://www.cdc.gov/contact-lenses/about/healthy-habits-keeping-water-away-from-contact-lenses.html?
Prevent Blindness: Summer is Coming- What Women Need to Know about Protecting their Eyes
βhttps://preventblindness.org/summer-is-coming/β
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