Welcome to our SEPTEMBER newsletter! π€
Open 10:00 - 4:30, Monday through Friday
REMINDER - We have a NEW address -
5317B Lakeside Avenue, Richmond, VA 23228
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Hello Brooks Optical family!
We know, we know β it's still plenty warm out there, but if you look closely you might spot the first little signs that fall is on its way. And speaking of good things coming around again, we're still riding the high from last month's celebration β 27 years serving Richmond as a small, family owned business! Thank you to every one of you who stopped by, sent a kind word, or just kept coming back year after year. It means more than you know.
Here at Brooks Optical, we strive to give a different experience than you would get at the typical chain stores out there, and are so happy that you feel the love that we put into the service that we give here. We can't be replicated! And neither can you, our amazing customers who deserve all the time and attention that you need.
If we can help you in any way at all, give us a call at (804)261-0222! We are always ready to help! π₯°
Cliff, Sheila, and Catherine
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DO YOU FOLLOW OUR SOCIAL MEDIA PAGES? This is where you find up to date weather schedule changes, holiday closings, shop updates, plus a little entertainment and positivity! Please follow us on Facebook or Instagram by the links below! βοΈ
We sincerely appreciate your support and every like, share, and follow! π₯°π₯°π₯°
β SHOP UPDATES β
SHOP UPDATE!
Brooks Optical was once again voted as one of Richmond's Best optical businesses! Thank you so very much for your votes, and be sure and pick up your Richmond Magazine to see all of your Richmond favorites. π
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DID YOU KNOW...π€
The percentage of U.S. adults that use some form of vision correction such as eyeglasses, contact lenses, or reading glasses?
It is a whopping 75% on average! Wow!
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PRODUCT SPOTLIGHT
This month's feature accessory are these cute black and white glasses totes!
A perfect all purpose tote for most anything...it is light duty but oh so cute with these glasses on it!
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FRAME SPOTLIGHT
This month's frame spotlight is Nicole Miller!
The pictures don't do them justice but we just got in a good size shipment of these. You guys have been asking for more color, and these are fabulous!
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Would you like something fun and useful? Here is our monthly FREEBIE for you!
This month's freebie is a PRINTABLE Weekly Meal Planner! You can print out one page and use it for the whole week! Just open the βbelow link and print this page out.
βWeekly meal planner.jpgβββββ
Do you enjoy digital printable items? If so, check out Catherine's Etsy shop! It has inexpensive digital downloads that can add fun and positivity to many occasions.
SEPTEMBER EDUCATIONAL ARTICLE
Caring for Your Eyeglasses to Extend Their Life
Want Your Eyeglasses to Last Longer? Try These Tips
Eyeglasses are designed to handle some wear and tear, but they're not indestructible. Taking good care of your glasses is one of the easiest ways to protect your vision and your investment. These tips will help you extend the life of your eyewear.
Don't Take Cleaning Shortcuts
Using the wrong cleaning technique can result in scratched lenses. Although the bottom of your shirt may be the most convenient option when you notice a smudge, resist the urge to use clothing to clean your lenses. The fibers in clothing, paper towels, and toilet paper can damage lenses.
Follow these steps to clean your glasses:
- Rinse the Lenses Thoroughly to Remove Debris
- Apply a Drop of Dishwashing Liquid to Each Lens (blue Dawn works really well)
- Use Your Fingers to Gently Spread the Liquid on the Front and Back of the Lenses
- Rinse the Glasses Again
- Dry the Lenses with a Clean Microfiber Cloth
Don't use strong household cleaners, including window cleaning products, on your lenses. These products can strip UV protection and anti-scratch and anti-reflective coatings from the lenses.
Eyeglass cleaning sprays also offer a safe way to clean your glasses. After spraying both sides of the lenses with the spray, gently wipe off the solution with a microfiber cloth.
Handle Your Glasses with Care
Do you use one hand to remove your eyeglasses? The habit can stretch the frames. Putting your glasses on top of your head may also loosen the fit.
Your shirt collar may offer a convenient place to hang your glasses if you need to remove them momentarily, but the practice could harm your eyewear. Although your glasses may be out of the way, they can become scratched or damaged if they fall or rub against objects.
Be careful when adjusting your eyeglasses. Put both hands on the tops and bottoms of the frames when moving the glasses. Using the nose piece to adjust your glasses could eventually damage them.
Keep your eyeglasses in a case when you're not wearing them. Cases protect glasses from damage, dust, and debris, but cases are only helpful if you use them consistently. According to a 2024 report from The Vision Council, 20% of eyeglass wearers don't put their glasses in a case when they're not wearing them.
Check Your Glasses Regularly
Examine your glasses for wear and tear once a week. Look for scratched lenses, cracked or crooked frames, and warped temples. Think about the fit of your glasses. Are the temples or nose pads no longer comfortable? Do your glasses still fit your face snugly?
Screws help hold lenses in place, but may loosen over time. You may not even realize you've lost a screw until a lens pops out of the frame and drops to the floor. Come into Brooks Optical every 3 months for adjustments and tune ups for your eyeglasses.
Don't Keep Your Eyeglasses in Your Car
Storing an extra pair of glasses or sunglasses in the car may be convenient, but warm temperatures inside the car can warp your frames and damage UV and other coatings on your eyeglasses.
Call a Professional
Cliff and Sheila make frame adjustments look easy. Unfortunately, adjusting your eyeglasses at home may not be quite as simple. If you don't have the proper tools, or just the right touch, you could break your frames or worsen the fit. It's a much better idea to pay a visit Brooks Optical if your frames are crooked, are too tight or too loose, or just aren't comfortable. The opticians are experienced with all types of frames and can safely adjust your glasses.
They can also help you choose the best type of glasses for your lifestyle and share the pros and cons of various types of frames. For example, if you lead an active lifestyle, frameless styles may be too fragile for you. Cost and durability are also concerns. Plastic frames are less expensive, but are more easily damaged than metal frames, according to the American Academy of Ophthalmology. Fortunately, Brooks Optical offers a variety of stylish frames to make updating your eyewear a simple process.
Whether you need an eye exam or a eyeglass adjustment, we're here to help you care for your vision. Stop by the office for an adjustment or contact us to schedule a comprehensive eye exam.
Sources:
All About Vision: How to Extend the Life of Your Eyewear, 8/28/2025
βhttps://www.allaboutvision.com/eyewear/eyeglasses/how-to-take-care-of-your-glasses-so-they-last-longer/β
The Vision Council: New InSights Research from The Vision Council Reveals Most Consumers Use Eyewear Accessories, 4/16/2024
βhttps://thevisioncouncil.org/sites/default/files/assets/media/TVC_Focused%20Insights%20Eyewear%20Accessories%20Press%20Release_April%202024%20(1).pdfβ
American Academy of Ophthalmology: How to Choose the Glasses Frame Material That's Right for You, 4/22/2020
βhttps://www.aao.org/eye-health/glasses-contacts/eyeglass-frame-materialsβ
Cleveland Clinic: Eyeglasses, 5/30/2025
βhttps://my.clevelandclinic.org/health/treatments/eyeglassesβ
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