September - a month of "cozy"!

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Autumn is in the air at Brooks Optical, and we are embracing the beautiful colors! 👓

As the air turns crisp and Richmond gears up for fall festivals, back-to-school routines, and pumpkin-spiced everything, we’re here to help you see it all clearly. September is the perfect time for a fresh start—whether that’s updating your look with new frames, making sure your kids’ vision is school-ready, or treating yourself to an a new pair of glasses before the busy holiday season sneaks up.

At Brooks Optical, we’ve been proudly family-owned right here in Richmond for 26 years, and we love being part of your community. This month, we’ve got some exciting product features, an educational article, and a little fun thrown in!

If we can help you in any way at all, give us a call at (804)261-0222! 🥰 Cliff, Sheila, and Catherine

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DO YOU FOLLOW OUR SOCIAL MEDIA PAGES? To keep up to date on our most recent shop updates, plus a little entertainment and positivity, please follow us on Facebook or Instagram by the links below! ↙️

We sincerely appreciate your support! 🧡

Would you like something useful? Here is a freebie for you!

This month we made you a brain exercising maze! Take a few minutes and give that brain a workout! 🧠

Download links are below the picture! You can choose either PDF or JPG format.

Here if a pdf download: Maze pdf.pdf​​​

​​And also a jpg download: Maze jpg.jpg​​​​​​​​​

⭐ SHOP UPDATES ⭐

MONTHLY FRAME FEATURE ​ Men's frames are abundant here at Brooks Optical! We stock many styles and colors designed to give you more choices than you would get at a standard chain shop. As always, you can take as much time as you need to choose here and we are happy to help! 👓

KIDS ARE BACK TO SCHOOL! ​ Do you have primary school age or college age children or grandchildren? If yes, it is important to make sure that they are up to date on yearly eye exams and glasses at this time of year. This can help them see their best, to learn their best! 📚

PRODUCT SPOTLIGHT Vintage Frames! ​ Did you know that Brooks Optical has a selection of vintage eyeglasses? If this is something that interests you, stop in and take a look! Sheila would love to show you the frames that she has from days gone by! 💖 ​

positive message ​ "Autumn shows us how beautiful it is to let things go" - Unknown 🍂 ​ During this upcoming beautiful season, what can you let go of? Old grudges, clutter, ideas that no longer serve you? ​

SEPTEMBER EDUCATIONAL ARTICLE

Technology and Vision

The primary sufferers of technology-related eyestrain used to be adults whose work involved computers. Now, however, people of all ages use computers, smartphones, tablets and gaming devices, which can take their toll on the eyes. As people’s reliance on technology grows, so does the incidence of eyestrain. Keep reading to learn more about digital eyestrain and how you can protect your eyes in the digital age.

How Much Screen Time Is Too Much?

After two hours of screen time, the eyes typically begin to get tired and suffer from digital eyestrain. Additional contributing factors to developing eyestrain include small print, devices held at non-ergonomic angles too far from eyes and the blue light emitted from digital screens. People who wear glasses or contacts are even likelier to strain their eyes, as their prescriptions might not be ideal for mid-range viewing of electronics.

Screens and Blinking

When going about their day, the average person blinks approximately 18 times per minute. However, staring at a screen slows the blink rate. This can lead to itchy, dry and burning eyes. Office workers with computer-related jobs may even undergo physiological changes to their eyes that are similar to those experienced by people who suffer from dry eye disorder.

Age-Related Trends

People of different ages tend to use technology differently. The Vision Council, which represents optical industry suppliers and manufacturers, analyzed these differences in its 2015 report on digital eyestrain.

The council determined that Millennials (individuals born between 1981 and 1996) and members of Generation X (individuals born between 1965 and 1980) are the most likely to strain their eyes due to screen overuse. Sixty percent of Millennials and nearly one-third of Gen Xers spent nine or more hours per day looking at a screen. Only 26 percent of Baby Boomers (individuals born between 1946 and1964) are as glued to digital technology as the aforementioned generations. About 63 percent of Gen Xers and 68 percent of Millennials reported symptoms of digital eyestrain.

Protect Your Eyes

Despite the rise of digital eyestrain, most people are not about to give up their smartphones and tablets. So how do you protect yourself? Here are a few ways:

• Tweak your lighting. Turn down your ambient lighting when looking at screens, and avoid fluorescent tube lighting. Windows should be to the side of your computer, rather than directly in front or behind it.
• Pick the right display. Liquid crystal displays (LCDs) with flat panels are better than cathode ray tube (CRT) monitors. If you are still using a flickering CRT display, it is time to upgrade. Go for a larger screen with high resolution.
• Adjust your computer’s display settings. Brightness should be about the same as that of your surrounding area. Use the “view” menu to zoom in and make text bigger without changing the font size. Reduce the color temperature to reduce blue light. Microsoft Windows users will find display settings in the control panel. Apple users should look in systems preferences.
• Take breaks. Blink. Look off into the distance. Better yet, get up and walk around.
• Get regular eye exams. Your eye doctor is your ally in avoiding digital eyestrain. Discuss your computer use, how far you sit from the screen and what other devices, such as tablets and smartphones, you typically use.

Get your yearly eye exam and call us when you are ready for glasses at (804)261-0222. Cliff & Sheila can discuss ways you can protect your eyes against digital eyestrain and other factors that may affect your eye health.

5520-B Lakeside Avenue, Richmond, VA 23228

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